Size shouldn't matter, but it does ...
This might sound strange given we built a sizing feature, but we dream of a world where consumers no longer have to worry about sizes, because we take care of it for them.
Why? The connotation to a bra size is something that lives in society AND in our self esteem. Few people really want to be an H-cup or want to have lost breast volume after pregnancy. We've seen first hand that bluntly telling someone they're not a C-cup but an F, just doesn't work. Consumers have to believe what they read or sizing questions will counterproductively reduce conversion rates while we aim to increase them.
We therefore don't just offer a size, we offer a full explanation and take the consumer by the hand.
Key features
Works for all size systems
Sense checks for unlikely combinations
Recommendation at series level, not just brand
Option for consumer to override the size
Explainability included with your tone of voice
Match rate indicating certainty of size
