Connecting human expertise and AI

You were probably expecting a fancy graph about our technology. 

Instead we're giving you a picture of our founder Kimia and her parents. Why? AI is only as good as the data it receives. In our case, the data comes from years and years of experience in this category in the specialty shops of family. This is where we started and this is also how we built up our own taxonomy of products across brands and products, powering our AI.