From a one-type-fits all customer journey to a personalised and curated selection in minutes.
Not only are undergarments more complex then any other fashion category, the experience to buy a bra and the relationship to the product, are different.
We believe there are 3 reasons that hold back the online expansion of this category.
74% of consumers abandon purchasing decisions simply because they feel overwhelmed by the volume of choice (Accenture, 2024).
63% of consumers admitted in 2022 that they "bracket" (= buy the same item in multiple sizes) and 15% admitted this is how they always shop. Imagine what these numbers are for undergarments if this is general fashion 😱 (2022 Returns Benchmark Report, Narvar).
Undergarments are estimated to have returns that are much higher than those of other fashion categories. According to Coresight, 53% of consumers return something due to size/fit and only 16% due to color and 10% due to damage (Coresight Research 2023).
A universe in which undergarment shopping is fun and easy for everyone.
No more endless scrolling, no more size anxiety, no more post-purchase regret.
Just pure, unadulterated lingerie joy delivered to your customer's doorstep.
We're one of you and we're super close to the end consumer.
We run a profitable e-commerce store in the Benelux. We trial all our features and new ideas on this store first.
Feel free to go take a look at what our wonderful customers have to say about us: www.curvecatch.com.
Just like offering a personalised guided journey to shoppers, will one day become as common as having product images.
Ms. Jemison was the first African-American woman in space.
Why can we build this next gen experience of undergarment shopping? Because we are obsessed with undergarments, and nothing else. Oh and because of our kick-ass engineers 🧠!
Co-founder Kimia, was born in the lingerie specialty shops of her parents in Belgium. We have a high concentration of specialty shops in the Benelux and it's exactly this expertise and experience, we want to help you bring online.
